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Is 97401 a good location for a florist?

What public records measure around the center of ZIP 97401 in Lane County, Oregon for a florist: households and income, jobs within reach, resident spending and the florists already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 97401, Lane County, Oregon

Florist. Measured from the center of the ZIP, not an address. ZIP 97401 covers 9.3 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 97401
23,569 households
Median household income
$52,022
Residents
49,437
Florists with employees, 2023
0

What stands out

  1. A modest daytime workforce within a short walk

    1,369Jobs
    5,695Households

    1,369 jobs are within a 5-minute walk (0.25 mile) and 2,746 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    5Florists and gift and homewares shops
    940 ftNearest rival

    Overture's places data lists 5 florists and gift and homewares shops within half a mile (2 chain, 0 local multi-location and 3 independent) and 9 within a mile.

  3. What spending nearby can support

    $111KMiddle-case sales
    $1,100Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $55,000 to $212,000 a year in sales for this business (middle case $111,000).

  4. Moderate road traffic; walk-in trade depends on pedestrians

    12,937Vehicles a day

    The nearest counted roads are Unnamed minor arterial, 12,937 vehicles a day (FHWA HPMS 2024), about 440 feet away and Unnamed major collector, 3,455 vehicles a day (FHWA HPMS 2024), about 440 feet away.

Measured around the center of ZIP 97401

Computed from public records at this location

What the center of ZIP 97401 can sell each year

Middle case$111K

Sales a year, planning range

Low case$55K
High case$212K
Rivals within 3.5 mi58
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$350 to $2,100 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile5

64th percentile for nearby competition among 147 similar businesses in the Eugene-Springfield metro area

Near the metro median of 4
Within a quarter mile2
Within 1 mile9

Nearest competitors

  • Competitor 1Independent940 ft
  • Competitor 2Chain1,260 ft
  • Competitor 3Independent1,690 ft
  • Competitor 4Chain1,710 ft
  • Competitor 5Independent1,780 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk2,746

Jobs at workplaces within half a mile

5-minute walk1,369
Within 1 mile10,223
Office-type, half mile362

Largest employers within a 10-minute walk

  • Retail784
  • Food service and lodging560
  • Health care395
  • Administrative support325
  • Other services157

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial12,937

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Major Collector440 ft3,455

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 97401: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a florist there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 97401 in mind?

Check the address free

The florist check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 9.3 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 97401.

ZIP 97401 for another business