What public records measure around the center of ZIP 23294 in Henrico County, Virginia for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 23294, Henrico County, Virginia
Restaurant. Measured from the center of the ZIP, not an address. ZIP 23294 covers 4.2 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 23294
8,390 households
Median household income
$64,164
Residents
20,216
Restaurants with employees, 2023
48
What stands out
Few jobs within a short walk
439Jobs
7,485Households
439 jobs are within a 5-minute walk (0.25 mile) and 2,088 within 10 minutes (0.5 mile), from Census workplace records for 2023.
A typical amount of nearby competition
30Sit-down and casual restaurants
660 ftNearest rival
Overture's places data lists 30 sit-down and casual restaurants within half a mile (1 chain, 6 local multi-location and 23 independent) and 80 within a mile.
What spending nearby can support
$336KMiddle-case sales
$2,800Rent the middle case supports
Spending near the center of this ZIP supports an estimated $187,000 to $570,000 a year in sales for this business (middle case $336,000).
Aiken DR carries about 1,338 vehicles a day
1,338Vehicles a day
35,658Busiest road nearby
The nearest counted roads are Aiken DR, 1,338 vehicles a day (FHWA HPMS 2024), about 280 feet away; St Martins LN, 1,338 vehicles a day (FHWA HPMS 2024), about 690 feet away; and Homeview DR, 1,338 vehicles a day (FHWA HPMS 2024), about 690 feet away.
Measured around the center of ZIP 23294
Computed from public records at this location
What the center of ZIP 23294 can sell each year
Middle case$336K
Sales a year, planning range
Low case$187K
High case$570K
Rivals within 2 mi132
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$950 to $4,750 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile30
69th percentile for nearby competition among 3,165 similar businesses in the Richmond metro area
1.7× the metro median of 18
Within a quarter mile3
Within 1 mile80
Nearest competitors
Competitor 1Chain660 ft
Competitor 2Independent980 ft
Competitor 4Independent1,540 ft
Competitor 5Independent1,590 ft
Competitor 6Independent1,620 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk2,088
Jobs at workplaces within half a mile
5-minute walk439
Within 1 mile7,705
Office-type, half mile572
Largest employers within a 10-minute walk
Retail513
Health care450
Professional services316
Administrative support148
Finance and insurance123
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Aiken Dr1,338
Nearest counted road, 2024 count
Busiest nearby, Us 25035,658
Other counted roads nearby
St Martins Ln690 ft1,338
Homeview Dr690 ft1,338
Us 250700 ft35,658
Dancer Rd730 ft1,338
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 23294: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 4.2 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 23294.
48 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 80 mapped within about a mile of the center.
20,216 residents in 8,390 households, with a median household income of $64,164 (ACS 2020-2024 five-year estimates).
7,705 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
