DoorWorthy

Is 23666 a good location for a gym?

What public records measure around the center of ZIP 23666 in Hampton city, Virginia for a gym: households and income, jobs within reach, resident spending and the gyms already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 23666, Hampton city, Virginia

Gym. Measured from the center of the ZIP, not an address. ZIP 23666 covers 19 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 23666
23,511 households
Median household income
$72,568
Residents
54,233
Gyms with employees, 2023
7

What stands out

  1. A modest daytime workforce within a short walk

    1,305Jobs
    5,558Households

    1,305 jobs are within a 5-minute walk (0.25 mile) and 2,374 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Similar businesses
    0.82 miNearest rival

    Overture's places data lists 0 boxing, cycling, boot camp and training studios and gyms and fitness centers within half a mile (0 chain, 0 local multi-location and 0 independent) and 2 within a mile.

  3. What spending nearby can support

    $213KMiddle-case sales
    $2,650Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $124,000 to $381,000 a year in sales for this business (middle case $213,000).

  4. Enterprise PKWY carries about 1,563 vehicles a day

    1,563Vehicles a day

    The nearest counted roads are Enterprise PKWY, 1,563 vehicles a day (FHWA HPMS 2024), about 400 feet away; Hampton Roads Center PKWY, 35,099 vehicles a day (FHWA HPMS 2024), about 1,100 feet away; and I-64, 145,844 vehicles a day (FHWA HPMS 2024), about 1,200 feet away.

Measured around the center of ZIP 23666

Computed from public records at this location

What the center of ZIP 23666 can sell each year

Middle case$213K

Sales a year, planning range

Low case$124K
High case$381K
Rivals within 3.5 mi34
Healthy share for this business
10% to 15%
Base rent the ZIP center supports
$1,050 to $4,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

11th percentile for nearby competition among 678 similar businesses in the Virginia Beach-Chesapeake-Norfolk metro area

Under the metro median of 2
Within a quarter mile0
Within 1 mile2

Nearest competitors

  • Competitor 1Chain4,350 ft
  • Competitor 2Independent5,270 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk2,374

Jobs at workplaces within half a mile

5-minute walk1,305
Within 1 mile7,297
Office-type, half mile950

Largest employers within a 10-minute walk

  • Professional services897
  • Health care784
  • Administrative support438
  • Education109
  • Transportation69

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Enterprise Pkwy1,563

Nearest counted road, 2024 count

Other counted roads nearby

  • Hampton Roads Center Pkwy1,100 ft35,099
  • I-641,220 ft145,844
  • State Route 1341,280 ft28,681

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 23666: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a gym there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 23666 in mind?

Check the address free

The gym check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 19 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 23666.

ZIP 23666 for another business