Is 46240 a good location for a florist?

What public records measure around the center of ZIP 46240 in Marion County, Indiana for a florist: households and income, jobs within reach, resident spending and the florists already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 46240, Marion County, Indiana

Florist. Measured from the center of the ZIP, not an address. ZIP 46240 covers 9.4 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 46240
10,041 households
Median household income
$75,156
Residents
19,595
Florists with employees, 2023
0

What stands out

  1. A real daytime workforce within a short walk

    2,628Jobs
    2,551Households

    2,628 jobs are within a 5-minute walk (0.25 mile) and 5,452 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Florists and gift and homewares shops
    0.58 miNearest rival

    Overture's places data lists 0 florists and gift and homewares shops within half a mile (0 chain, 0 local multi-location and 0 independent) and 12 within a mile.

  3. What spending nearby can support

    $118KMiddle-case sales
    $1,200Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $67,000 to $203,000 a year in sales for this business (middle case $118,000).

  4. A busy road for visibility; walk-in trade depends on pedestrians

    28,237Vehicles a day

    The nearest counted road is Keystone Av, 28,237 vehicles a day (FHWA HPMS 2024), about 1,250 feet away.

What the center of ZIP 46240 can sell each year

Middle case$118K

Sales a year, planning range

Low case$67K
High case$203K
Rivals within 3.5 mi45
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$450 to $2,050 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

13th percentile for nearby competition among 659 similar businesses in the Indianapolis-Carmel-Greenwood metro area

Under the metro median of 2
Within a quarter mile0
Within 1 mile12

Nearest competitors

  • Competitor 1Independent3,060 ft
  • Competitor 3Local group3,090 ft
  • Competitor 4Chain4,500 ft
  • Competitor 5Chain4,680 ft
  • Competitor 6Independent4,800 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk5,452

Jobs at workplaces within half a mile

5-minute walk2,628
Within 1 mile12,443
Office-type, half mile2,535

Largest employers within a 10-minute walk

  • Finance and insurance1,970
  • Administrative support1,329
  • Health care597
  • Professional services486
  • Food service and lodging383

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Keystone Av28,237

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 46240: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a florist there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 46240 in mind?

Check the address free

The florist check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 9.4 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 46240.

ZIP 46240 for another business