What public records measure around the center of ZIP 78232 in Bexar County, Texas for a bakery: households and income, jobs within reach, resident spending and the bakeries already mapped there. Few mapped bakeries were found near the center, so the competition figures here are thin. Whether a particular address fits is a question about that address; check one free below.
Bakery. Measured from the center of the ZIP, not an address. ZIP 78232 covers 12 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.
1,727 jobs are within a 5-minute walk (0.25 mile) and 3,644 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Overture's places data lists 0 bakeries, donut and bagel shops within half a mile (0 chain, 0 local multi-location and 0 independent) and 2 within a mile.
Spending near the center of this ZIP supports an estimated $764,000 to $2.5 million a year in sales for this business (middle case $1.4 million).
The nearest counted roads are US 281, 166,787 vehicles a day (TxDOT 2025), about 690 feet away; US 281 frontage road, 8,863 vehicles a day (TxDOT 2025), about 830 feet away; and Mecca, 1,670 vehicles a day (TxDOT 2025), about 1,300 feet away.
Sales a year, planning range
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
18th percentile for nearby competition among 545 similar businesses in the San Antonio-New Braunfels metro area
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs at workplaces within half a mile
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Nearest counted road, 2025 count
State DOT and FHWA annual average daily traffic, both directions. Chula Vista, Galleria Fair, Navato Blvd are closer but not counted. Vehicles, not foot traffic.
Have an address in 78232 in mind?
Check the address freeThe bakery check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 12 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
