Is 78232 a good location for a bar?

What public records measure around the center of ZIP 78232 in Bexar County, Texas for a bar: households and income, jobs within reach, resident spending and the bars already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 78232, Bexar County, Texas

Bar. Measured from the center of the ZIP, not an address. ZIP 78232 covers 12 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 78232
15,764 households
Median household income
$85,273
Residents
36,636
Bars with employees, 2023
9

What stands out

  1. A real daytime workforce within a short walk

    1,727Jobs
    1,834Households

    1,727 jobs are within a 5-minute walk (0.25 mile) and 3,644 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. 9 venues sell mixed drinks within half a mile

    9Venues selling mixed drinks
    1,000 ftNearest rival

    Overture's places data lists 6 bars and pubs, cocktail bars and lounges and wine bars and tasting rooms within half a mile (0 chain, 1 local multi-location and 5 independent) and 9 within a mile.

  3. US 281 carries about 166,787 vehicles a day

    166,787Vehicles a day
    Up 11%Since 2019

    The nearest counted roads are US 281, 166,787 vehicles a day (TxDOT 2025), about 690 feet away; US 281 frontage road, 8,863 vehicles a day (TxDOT 2025), about 830 feet away; and Mecca, 1,670 vehicles a day (TxDOT 2025), about 1,300 feet away.

Competition

Competitors within half a mile6

67th percentile for nearby competition among 1,215 similar businesses in the San Antonio-New Braunfels metro area

2× the metro median of 3
Within a quarter mile3
Within 1 mile9

Nearest venues selling mixed drinks

  • Venue 1$62,000 a month1,000 ft
  • Venue 2$3,000 a month1,000 ft
  • Venue 3$1,000 a month1,000 ft
  • Venue 4$28,000 a month1,170 ft
  • Venue 6$42,000 a month1,420 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk3,644

Jobs at workplaces within half a mile

5-minute walk1,727
Within 1 mile5,757
Office-type, half mile683

Largest employers within a 10-minute walk

  • Food service and lodging1,038
  • Administrative support826
  • Health care485
  • Professional services329
  • Retail264

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$27,763

Median of reporting venues within half a mile

Reporting venues9
Started selling0
Stopped selling1

Nearest venues and their monthly alcohol sales

  • Venue 11,000 ft$62,141
  • Venue 21,000 ft$3,323
  • Venue 31,000 ft$1,341
  • Venue 41,170 ft$27,763
  • Venue 61,420 ft$41,761
  • Venue 71,940 ft$73,876

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Us 281166,787

Nearest counted road, 2025 count

Other counted roads nearby

  • Us 281 Frontage Road (estimate)830 ft8,863
  • Mecca1,300 ft1,670

State DOT and FHWA annual average daily traffic, both directions. Chula Vista, Galleria Fair, Navato Blvd are closer but not counted. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78232: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a bar there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78232 in mind?

Check the address free

The bar check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 12 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78232.

ZIP 78232 for another business