Is 78664 a good location for a bar?

What public records measure around the center of ZIP 78664 in Williamson County, Texas for a bar: households and income, jobs within reach, resident spending and the bars already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 78664, Williamson County, Texas

Bar. Measured from the center of the ZIP, not an address. ZIP 78664 covers 17 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 78664
23,484 households
Median household income
$87,417
Residents
62,060
Bars with employees, 2023
12

What stands out

  1. Few jobs within a short walk

    14Jobs
    5,037Households

    14 jobs are within a 5-minute walk (0.25 mile) and 316 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Similar businesses
    0.86 miNearest rival

    Overture's places data lists 0 bars and pubs, cocktail bars and lounges and wine bars and tasting rooms within half a mile (0 chain, 0 local multi-location and 0 independent) and 1 within a mile.

  3. Bryant Dr carries about 6,826 vehicles a day

    6,826Vehicles a day

    The nearest counted roads are Bryant Dr, 6,826 vehicles a day (TxDOT 2025), about 900 feet away and Logan Dr, 1,253 vehicles a day (TxDOT 2025), about 1,150 feet away.

Competition

Competitors within half a mile0

9th percentile for nearby competition among 1,227 similar businesses in the Austin-Round Rock-San Marcos metro area

Under the metro median of 6
Within a quarter mile0
Within 1 mile1

Nearest competitors

  • Competitor 1Chain4,560 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk316

Jobs at workplaces within half a mile

5-minute walk14
Within 1 mile2,716
Office-type, half mile87

Largest employers within a 10-minute walk

  • Health care111
  • Retail42
  • Finance and insurance41
  • Construction30
  • Professional services28

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$1,895

Median of reporting venues within a mile

Reporting venues3
Started selling0
Stopped selling0

Nearest venues and their monthly alcohol sales

  • Venue 14,130 ft$1,869
  • Venue 25,030 ft$1,895
  • Venue 35,120 ft$8,035

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Bryant Dr6,826

Nearest counted road, 2025 count

Other counted roads nearby

  • Logan Dr1,150 ft1,253

State DOT and FHWA annual average daily traffic, both directions. Mimosa Trl, Redwood Trce, Chestnut Path are closer but not counted. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78664: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a bar there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78664 in mind?

Check the address free

The bar check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 17 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78664.

ZIP 78664 for another business