What public records measure around the center of ZIP 78664 in Williamson County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 78664, Williamson County, Texas
Restaurant. Measured from the center of the ZIP, not an address. ZIP 78664 covers 17 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.
ZIP 78664
23,484 households
Median household income
$87,417
Residents
62,060
Restaurants with employees, 2023
62
What stands out
Few jobs within a short walk
14Jobs
5,037Households
14 jobs are within a 5-minute walk (0.25 mile) and 316 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
0Sit-down and casual restaurants
0.74 miNearest rival
Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 21 within a mile.
What spending nearby can support
$1.3MMiddle-case sales
$10,650Rent the middle case supports
Spending near the center of this ZIP supports an estimated $1.2 million to $1.5 million a year in sales for this business (middle case $1.3 million).
Bryant Dr carries about 6,826 vehicles a day
6,826Vehicles a day
The nearest counted roads are Bryant Dr, 6,826 vehicles a day (TxDOT 2025), about 900 feet away and Logan Dr, 1,253 vehicles a day (TxDOT 2025), about 1,150 feet away.
Measured around the center of ZIP 78664
Computed from public records at this location
What the center of ZIP 78664 can sell each year
Middle case$1.3M
Sales a year, planning range
Low case$1.2M
High case$1.5M
Rivals within 2 mi94
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$5,850 to $12,550 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile0
2th percentile for nearby competition among 7,014 similar businesses in the Austin-Round Rock-San Marcos metro area
Under the metro median of 25
Within a quarter mile0
Within 1 mile21
Nearest competitors
Competitor 1Independent3,930 ft
Competitor 2Independent4,100 ft
Competitor 3Chain4,110 ft
Competitor 5Independent4,230 ft
Competitor 6Independent4,380 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk316
Jobs at workplaces within half a mile
5-minute walk14
Within 1 mile2,716
Office-type, half mile87
Largest employers within a 10-minute walk
Health care111
Retail42
Finance and insurance41
Construction30
Professional services28
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
What nearby bars and restaurants sell
Typical monthly alcohol sales$1,895
Median of reporting venues within a mile
Reporting venues3
Started selling0
Stopped selling0
Nearest venues and their monthly alcohol sales
Venue 14,130 ft$1,869
Venue 25,030 ft$1,895
Venue 35,120 ft$8,035
Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.
Traffic on nearby roads
Vehicles a day on Bryant Dr6,826
Nearest counted road, 2025 count
Other counted roads nearby
Logan Dr1,150 ft1,253
State DOT and FHWA annual average daily traffic, both directions. Mimosa Trl, Redwood Trce, Chestnut Path are closer but not counted. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 78664: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 17 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2025); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 78664.
62 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 21 mapped within about a mile of the center.
62,060 residents in 23,484 households, with a median household income of $87,417 (ACS 2020-2024 five-year estimates).
2,716 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.