What public records measure around the center of ZIP 97232 in Multnomah County, Oregon for a wine bar: households and income, jobs within reach, resident spending and the wine bars already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 97232, Multnomah County, Oregon
Wine bar. Measured from the center of the ZIP, not an address. ZIP 97232 covers 1.9 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.
ZIP 97232
9,171 households
Median household income
$70,895
Residents
15,615
Wine bars with employees, 2023
13
What stands out
A real daytime workforce within a short walk
2,343Jobs
17,110Households
2,343 jobs are within a 5-minute walk (0.25 mile) and 8,245 within 10 minutes (0.5 mile), from Census workplace records for 2023.
A typical amount of nearby competition
11Cocktail bars and lounges and wine bars and tasting rooms
0.19 miNearest rival
Overture's places data lists 11 cocktail bars and lounges and wine bars and tasting rooms within half a mile (0 chain, 1 local multi-location and 10 independent) and 43 within a mile.
Interstate Route 84 carries about 171,340 vehicles a day
171,340Vehicles a day
The nearest counted roads are Interstate Route 84, 171,340 vehicles a day (FHWA HPMS 2023), about 370 feet away; Unnamed major collector, 13,210 vehicles a day (FHWA HPMS 2023), about 380 feet away; and Unnamed principal arterial, 13,773 vehicles a day (FHWA HPMS 2023), about 760 feet away.
Measured around the center of ZIP 97232
Computed from public records at this location
Competition
Competitors within half a mile11
72th percentile for nearby competition among 1,005 similar businesses in the Portland-Vancouver-Hillsboro metro area
2.8× the metro median of 4
Within a quarter mile4
Within 1 mile43
Nearest competitors
Competitor 1Independent1,010 ft
Competitor 3Independent1,130 ft
Competitor 4Independent1,300 ft
Competitor 5Independent1,530 ft
Competitor 6Independent2,130 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk8,245
Jobs at workplaces within half a mile
5-minute walk2,343
Within 1 mile35,654
Office-type, half mile2,835
Largest employers within a 10-minute walk
Health care1,515
Professional services995
Food service and lodging989
Management550
Manufacturing543
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Interstate Route 84171,340
Nearest counted road, 2023 count
Other counted roads nearby
Unnamed Major Collector380 ft13,210
Unnamed Principal Arterial760 ft13,773
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 97232: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a wine bar there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The wine bar check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 1.9 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2023); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 97232.
13 wine bars with paid employees in 2023 (Census ZIP Code Business Patterns), and 43 mapped within about a mile of the center.
15,615 residents in 9,171 households, with a median household income of $70,895 (ACS 2020-2024 five-year estimates).
35,654 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a wine bar, what it rents for and who is next door is what the free address check and the full report look at.
