What public records measure around the center of ZIP 98402 in Pierce County, Washington for a pizza shop: households and income, jobs within reach, resident spending and the pizza shops already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 98402, Pierce County, Washington
Pizza shop. Measured from the center of the ZIP, not an address. ZIP 98402 covers 1.2 square miles, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 98402
4,625 households
Median household income
$60,505
Residents
8,080
What stands out
A real daytime workforce within a short walk
12,988Jobs
11,889Households
12,988 jobs are within a 5-minute walk (0.25 mile) and 25,003 within 10 minutes (0.5 mile), from Census workplace records for 2023.
More nearby competition than most
82Similar businesses
430 ftNearest rival
Overture's places data lists 82 fast food, sandwich shops and food trucks and sit-down and casual restaurants within half a mile (7 chain, 10 local multi-location and 65 independent) and 143 within a mile.
What spending nearby can support
$349KMiddle-case sales
$2,900Rent the middle case supports
Spending near the center of this ZIP supports an estimated $152,000 to $810,000 a year in sales for this business (middle case $349,000).
Traffic is below the 25,000 a day quick-service heuristic
7,046Vehicles a day
7,303Busiest road nearby
The nearest counted roads are Tacoma Ave S, 7,046 vehicles a day (FHWA HPMS 2005), about 100 feet away; S 11th St, 5,833 vehicles a day (FHWA HPMS 2018), about 370 feet away; and S 9th St, 7,303 vehicles a day (FHWA HPMS 2008), about 390 feet away.
Measured around the center of ZIP 98402
Computed from public records at this location
What the center of ZIP 98402 can sell each year
Middle case$349K
Sales a year, planning range
Low case$152K
High case$810K
Rivals within 2 mi200
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$750 to $6,750 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile82
75th percentile for nearby competition among 12,171 similar businesses in the Seattle-Tacoma-Bellevue metro area
2.2× the metro median of 37
Within a quarter mile19
Within 1 mile143
Nearest competitors
Competitor 1Independent430 ft
Competitor 2Chain550 ft
Competitor 3Independent710 ft
Competitor 5Independent840 ft
Competitor 6Independent870 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk25,003
Jobs at workplaces within half a mile
5-minute walk12,988
Within 1 mile43,120
Office-type, half mile10,078
Largest employers within a 10-minute walk
Health care5,770
Education5,337
Public administration5,174
Finance and insurance2,474
Professional services1,841
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Tacoma Ave S7,046
Nearest counted road, 2005 count
Busiest nearby, S 9Th St7,303
Other counted roads nearby
S 11Th St370 ft5,833
S 9Th St390 ft7,303
S Market St730 ft5,156
S I St840 ft6,062
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 98402: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a pizza shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The pizza shop check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 1.2 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2018); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 98402.
No Census establishment count is loaded for this ZIP, and 143 mapped within about a mile of the center.
8,080 residents in 4,625 households, with a median household income of $60,505 (ACS 2020-2024 five-year estimates).
43,120 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a pizza shop, what it rents for and who is next door is what the free address check and the full report look at.
