New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name. If you want the name protected, register it as a state trademark with the Secretary of State, and use the trade name on the gross receipts tax registration and the municipal business registration.
Checked Oct 21, 2026 against the agency’s page.
Step 1 of 6: Set up the business
1Set up the business
2Register for tax
3Approve the space
4Get the permits for your kind of business
5Alcohol permits
6Before the first hire
Issued by None; New Mexico has no assumed name registration.
Sources and dates
Secretary of State business services pages; NMSA 53-19 (LLC names) and 57-3B (trademarks). Checked against the agency’s page on the date shown; cities add their own fees.
Questions about opening here.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
Yes. New Mexico has no DBA or fictitious name filing at the state or county level, so a sole proprietor or an LLC may simply trade under another name.
None; New Mexico has no assumed name registration.
Step 1 of 6, set up the business. It is the first step.
Who needs a trade name (DBA) in New Mexico? | DoorWorthy
