Is this a good location for your yoga or Pilates studio?
Studio members book classes a few times a week, mostly close to home. See the households and incomes nearby, the yoga, Pilates and barre studios around the address and the traffic out front.
Free, with no account. Public records only, ready in a few seconds.
What matters when choosing a location for a yoga or Pilates studio
01
Members who live close
Class packs depend on people who can get there several times a week. DoorWorthy models fitness spending from households within 3 miles.
02
Studios nearby
The check counts yoga, Pilates and barre studios within half a mile and names the nearest ones.
03
Class-time parking
Peak classes run before and after work, when parking is hardest. Check the lot at 6 pm, not at noon.
04
A quiet room with height
Reformers and inversions need ceiling height, and a calm class needs quiet neighbors. Listen for the gym or restaurant next door.
Sample
What a yoga or Pilates studio check shows
A fictional address, run through the same code as a real check. Real checks read Census records, business listings and traffic counts at your address. See a full sample report.
Fictional sample check
100 Example St
Sample City, Yoga or Pilates studio. Invented businesses and figures.
Example ZIP area
13,800 households
Median household income
$78,400
Residents
31,200
What stands out
A real daytime workforce within a short walk
2,634Jobs
10,170Households
2,634 jobs are within a 5-minute walk (0.25 mile) and 5,592 within 10 minutes (0.5 mile), in the sample data.
A typical amount of nearby competition
5Yoga, pilates and barre studios
320 ftNearest rival
The sample data lists 5 yoga, pilates and barre studios within half a mile (1 chain, 1 local multi-location and 3 independent) and 11 within a mile.
New local clients the address could draw
$389KNew-client sales, middle case
Spending near this address could bring an estimated $235,000 to $627,000 a year in new local clients (middle case $389,000).
Example Ave carries about 18,400 vehicles a day
18,400Vehicles a day
24,600Busiest road nearby
The nearest counted roads are Example Ave, 18,400 vehicles a day (sample count, 2024), next to the site; Sample St, 7,300 vehicles a day (sample count, 2023), about 520 feet away; and Demo Blvd, 24,600 vehicles a day (sample count, 2024), about 790 feet away.
Measured around this address
Fictional figures for this sample
New-client sales the address could draw each year
Middle case$389K
New-client sales a year, planning range
Low case$235K
High case$627K
Rivals within 3.5 mi43
Invented figures for this sample. A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile5
58th percentile for nearby competition among 850 similar businesses in this metro
Near the metro median of 4
Within a quarter mile3
Within 1 mile11
Nearest competitors
Example StudioChain320 ft
Sample StudioIndependent790 ft
Demo StudioLocal group1,270 ft
Placeholder StudioIndependent1,740 ft
Illustrative StudioIndependent2,220 ft
Invented listings for this sample. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk5,592
Jobs at workplaces within half a mile
5-minute walk2,634
Within 1 mile11,094
Office-type, half mile2,125
Largest employers within a 10-minute walk
Professional services1,119
Food service and lodging893
Health care782
Retail670
Finance and insurance449
Invented job counts for this sample. Real reports use Census LEHD workplace records. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Resident spending nearby
Spent within 1 mile$6.8M
A year on fitness and recreation fees
Within half a mile$2.7M
Within 3 miles$21M
Households and share earning $200K+
Half a mile4,092 households14%
1 mile10,170 households14%
3 miles31,110 households14%
Invented figures for this sample. Spending potential where people live, not sales at any business.
Traffic on nearby roads
Vehicles a day on Example Ave18,400
Nearest counted road, 2024 count
Busiest nearby, Demo Blvd24,600
Other counted roads nearby
Sample St520 ft7,300
Demo Blvd790 ft24,600
Invented counts for this sample. Vehicles, not foot traffic.
What the full report answers
Is the space available?The full report checks for a current listing, and for a business already operating at this exact address.
Is the rent in line with the market?It compares the asking rent with rents nearby and with the rent that nearby spending supports for a yoga or Pilates studio.
Does zoning allow a yoga or Pilates studio here?It looks up the zoning for a fitness studio at the parcel and what the local rules say about this use.
How does this address score?A Site Score from 0 to 100 weighs sales against costs, rent, competition, permission to operate and your own targets, whenever enough of them can be measured.
This is a fictional example. Run the free check on your own address to see the real figures.
All businesses, roads and figures above are invented for this example.
Questions about the yoga or Pilates studio check.
It can work as a neighbor: gym members often add a class. DoorWorthy counts yoga, Pilates and barre studios as direct competitors and treats gyms and training studios as neighbors.
It shows the new local members nearby fitness spending could bring, shared among studios by distance. Members who follow an instructor come on top.
Yes. No account and no card. Each visitor can run a few checks an hour, and a check of the same address and business type is kept for a week, so looking again is instant.
It works for any street address the U.S. Census can match. Jobs, household spending and business listings are loaded area by area, so the check says plainly what is not measured at your address instead of guessing.
One report for one location is $79, or a membership is $199 a month with unlimited reports. You see both prices before you pay.
No. It shows what public records measure around the address. The full report weighs those numbers with the rent, the competition and the rules for your use, as a structured way to compare locations, not a forecast.
No address yet? The ZIP check measures a whole ZIP code from its center for a yoga or Pilates studio.